The Mission
Creators Trove empowers the creators shaping tomorrow through our magazine, content, and weekly newsletter.
We capture and analyse the people and events reshaping society, culture, and influence.
Our mission is to spotlight those using their platforms to drive real change, inspiring and educating others to build a better world.
Our Story
Creators Trove officially launched on 12 April 2024 with the release of its debut issue in Sydney.
What began as founder Parker Floris’ attempt to create something meaningful and tangible through his photography soon evolved into a platform exploring how this emerging industry was reshaping society—for better and worse.
After the magazine reached its fourth continent, it became clear that Creators Trove needed to move closer to the centre of the action. London became home for the next 18 months, offering proximity to the people, events, and ideas driving the global creator landscape.
Now, the story comes full circle. Parker has returned to Australia to build what he never had: an ecosystem that helps turn Australia into the next creator powerhouse, alongside New York and London.
As Parker travels the world, he continues to document the creators shaping tomorrow—capturing their stories, their impact, and their communities driving real world change.
Who is a Creator?
Creators are those who use media to share something with the world. This can manifest in the telling of stories to educate, entertain, or inspire. Additionally, creators are not just those who sit in front of the camera, but also comprise the teams working tirelessly behind the scenes, and those who create just for fun.
Who is Parker?
Born in Sydney, Parker Floris has been creating award-winning media since 2011, with his work seen by tens of millions around the world.
After studying Media (PR & Advertising) with a minor in Commerce and Philosophy at the University of New South Wales, Parker embarked on a gap year travelling around the world, where the early foundations of what would become Creators Trove began to form. This journey resulted in the release of the debut magazine.
In 2024, after speaking with Cleo Abram (YouTuber and video journalist, formerly at Vox), Parker realised he needed to move closer to where the action was happening. So, with six weeks’ notice, he packed up his life and moved across the world to London, with no house, no job, and no plan. Despite this, within 18 months, he was working with the UK’s leading creators, documenting their stories and helping Creators Trove grow into the platform it is today.
If you have a story you think would suit an upcoming issue of Creators Trove:
parker@creatorstrove.com